Project description
Our software company, Techvor , worked with a leading digital marketing agency, Zentap, specializing in serving real estate agents and brokers. Zentap caters to a diverse clientele of real estate professionals, offering a range of digital marketing services to boost their online presence and drive qualified leads. Techvor provided tailored software solutions and services to support Zentap in their mission to empower real estate professionals with cutting-edge digital marketing tools and strategies.g
The challenges of project
Time-Consuming Processes
The agency’s reliance on manual workflows for managing marketing campaigns, content creation, and lead tracking resulted in inefficiencies, limiting their scalability and ability to serve clients effectively.
Limited Reach and Engagement
The agency faced difficulties in reaching a wider audience and engaging potential home buyers and sellers on various online platforms due to a lack of streamlined digital advertising and social media marketing.
Inadequate Data Insights
The absence of data-driven decision-making tools limited the agency’s ability to measure campaign effectiveness, identify successful strategies, and optimize marketing efforts for their clients.
Our Solutions
Recognizing the potential for digital transformation, Techvor proposed a comprehensive suite of software solutions tailored to the specific needs of the real estate-focused marketing agency.
Marketing Automation Platform
- Developed and implemented a customized marketing automation platform that streamlined the agency’s marketing processes.
- Automated repetitive tasks, such as email campaigns, social media posts, and content scheduling, freeing up their resources for more strategic initiatives.
Social Media Advertising Tools
- By integrating management and advertising tools, the agency was able to schedule and publish content on multiple platforms, track performance metrics, and create targeted ad campaigns for potential home buyers and sellers.
- Automated Social Posting, Branded Video Content, Local Market Updates, Lead Generation, Agent websites
Lead Tracking and Analytics
- Implemented a robust lead tracking and analytics system, offering real-time insights into campaign performance, lead generation sources, and customer behavior.
- Leveraging this data-driven approach, the agency made informed decisions, optimized strategies, and delivered superior results to their clients.
Content Creation and Management
Offered a content creation and management tool that produced high-quality content for their clients, encompassing blog posts, property listings, virtual tours, and multimedia assets to captivate and engage potential buyers.
Virtual real estate tour in pandemic
Providing virtual real estate tours during the pandemic eliminated the need for physical interaction, saving time and reducing site visits. Comparing multiple properties at once allows for informed decision-making.
Results ad Benifits
Ability to share images
Our virtual staging services eliminate the need for physical showings, allowing quick and efficient online access for clients and easy sharing with others. Keep the photos forever and virtually re-stage the property anytime, anywhere, and through any channel for enhanced promotion and advertising flexibility.
Increased Operational Efficiency
The marketing automation platform resulted in significant time savings, enabling the agency to focus on strategic planning, client interactions, and improved client onboarding, increasing its capacity to take on more clients.
Reduced furniture rent
Eliminate concerns about costly rental fees for real furniture with our virtual staging tools. We develop solutions that effortlessly place furniture in empty houses, eliminating the need for physical staging and ensuring your listing stands out without the hassle.
Improved Client Satisfaction
With more streamlined processes and better campaign performance, the agency’s real estate clients experienced improved lead generation, increased website traffic, and enhanced online visibility.
Enhanced Reach and Engagement
The integration of social media management and advertising tools increased online reach, leading to increased lead generation for their real estate clients.
Data-Driven Decision Making
The new lead tracking and analytics system empowered the agency to optimize marketing strategies, allocate resources effectively, and demonstrate clear ROI to their clients.